We’re a functional and sophisticated accessory line, empowering men and women alike to take charge at the gym - and wherever life takes you. Our aim is to create a modern, highly functional. sophisticated and timeless product. And so SMASSY was born. We believe less is more, where great design is achieved through simplicity and enhanced by functionality. Each product is carefully designed to be durable, smart, classy, and yes, a little bad assy. SMASSY.
DESIGN. Our design is defined by an understated elegance, and created for the strong individual who values practical aesthetics.
QUALITY. Constructed of durable, high-end fabrics, our timeless pieces will last for years to come. With over 50 years of experience, the creator has designed and manufactured only top quality bags. Each item is carefully tested and examined before it is shipped to the consumer.
FUNCTIONALITY. We believe that each part of our products should demand a purpose, which is expressed in the thoughtfully placed hardware, as well as cleverly designed hidden compartments found on each piece.